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Marketing Agency
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Marketing Methods
The following is a breakdown of the various methods we will be using to promote InformDorm channels on your behalf.
Affiliate Marketing
Search Engine Optimization (SEO)
Pay Per Click Advertising
Portal Mini-Sites Creation and Promotion
E-zine and Newsletter Promotion
Social Media Marketing
Permission Based E-mail Marketing
One-Click Upsells
Affiliate Marketing
Did you realize that research has indicated a full 20% of online sales are the result of affiliate referrals?
So... what is an affiliate program?
Affiliate marketing is good old-fashioned referral marketing, but done online. With an affiliate program, you have a large flock of web entrepreneurs marketing your site for you. These affiliates have their own websites or email lists that target the niche group you are going after. They put a link to your site on theirs and drive large volumes of highly targeted traffic to your site.
In turn, on traffic that converts to a sale, you pay the affiliate that referred that traffic a commission.
How much commission should you pay affiliates? Where do you find good affiliates? How do you motivate affiliates to push your product? How do you pay the affiliates? These are all items that are dealt with by affiliate management firms. These firms, dedicated to managing affiliate programs for clients, typically charge $5000 per month for their services.
With InformDorm, affiliate program management is all taken care of for you! Beginning to end. We get the affiliates. We manage the affiliates. We pay the affiliates. All commissions paid or taken care of by InformDorm and do no dip into your 30%.
Search Engine Optimization
How often do you use a search engine to find info online?
Probably the most cost effective method of marketing is getting listed on the first page of the search results for specific keywords related to the info you are marketing. It is the Holy Grail of e-commerce as it drives tremendous volumes of targeted traffic to your site, all for free!
But, the question is, how do you get your site to be listed on the first page of the search results?
This is where SEO (Search Engine Optimization) firms come in. These firms constantly study search engine trends and know how to apply various techniques to give your site the best chance possible of reaching the coveted first page of search results for targeted keywords. And, in general, they succeed in doing so. This is generally referred to as organic search ranking.
Here again, though, expect to pay a minimum of $5000 per month retainer for a decent SEO firm.
When you partner with InformDorm, the SEO is all taken care of for you. We utilize highly experienced SEO experts to promote each channel, leveraging Economy of Scale in your favor.
Pay Per Click Advertising
This refers to paid search marketing where you pay to have your site advertised on the first page of search results. Adwords is an example of search engine pay per click advertising.
When you do a search for some term on Google, you will notice two separate areas where links are displayed. There is the main, organic listing on the left side of the page. Then there are the two or three links at the top of the results page with a colored background as well as links along the right side of the page. These later areas are reserved paid advertisements where site promoters can pay to have links to there site displayed. The advertisers pay for each click on their link, which often run as high as $10 per click. In general, paying more per click gets you higher ranking on the page (although ad performance also is a major factor).
PPC campaign management is a whole separate industry in itself, just like organic SEO. Successful PPC campaigns will run 1000's of keywords at one time. They also constantly split test ads and continually optimize the click-through rates of the ads, which reduces the required bid amount to still achieve high placement. It is an involved process of researching what people search for to find the type of site being promoted and coming up with an array of lower competition, and thus lower cost keywords to target.
Once again, the cost to contract an expert firm to manage PPC campaigns runs around another $5000 per month.
InformDorm employs experienced PPC managers to promote channels via search and contextual PPC advertising and pays all per click marketing costs. Again, you benefit from Economy of Scale.
Portal Mini-Sites Creation and Promotion
This is a very effective marketing method that, frankly, has no price comparison because there are really no firms that specialize in this method.
The technique begins with a detailed analysis of of low competition keywords related to the target topic. Once these keywords are discovered, articles are written around the topic and informational only mini-websites are created. These are well researched sites that add value and are well liked by the search engines.
These niche topic mini-sites are then promoted through search engine marketing methods and quickly become portals leading to the InformDorm channel being promoted. Thus, driving traffic to your InformDorm store.
The creation of the mini-site portals continues indefinitely, creating a large network of massive traffic generating niche websites.
InformDorm employes this technique on your behalf, all included.
E-zine and Newsletter Promotion
Have you ever subscribed to an email newsletter of some sort? Chances are you have subscribed to many. These are referred to as e-zines. Some e-zines are sent out via e-mail, while others are subscribed to through RSS feeds via blogs.
Adverting through e-zines are a very cost effective way to reach a target audience. These newsletters and blogs are generally targeted at a niche group. And, the advertising rates are generally quite reasonable.
The process is to seek out e-zines and blogs that reach your target audience and establish an advertising relationship with them.
E-zine/newsletter/blog ad campaign management is all taken care of for you by InformDorm experts in the field.
Social Media Marketing
Social Media is all the rage these days with sites like Twitter, LinkedIn, Facebook and YouTube. Chances are you have recently engaged in social media activities.
Social Media Marketing is really all about creating buzz. This is done by participating in social networks promoting, not products, but information. This creates buzz around the InformDorm channel, which builds its popularity and traffic.
Permission Based E-mail Marketing
We are not talking about spam. We are talking about building lists of people that opt in to receiving information about the topics being promoted.
These lists may be developed by InformDorm directly, or Channels may be promoted through other peoples lists when appropriate. It is basically direct mail advertising, but sending email only to people that are interested in the field being promoted.
InformDorm will be marketing Channels to large lists exceeding tens of thousands of email recipients.
One-Click Upsells
One-Click upsells are not so much about increasing traffic, as they are about multiplying the revenue generated from the traffic generated.
The concept is simple and elegant. What page do you usually get directed to after completing an online transaction? The Thank You page. This page says "Thanks for the order. Here is your order number." Or something similar.
How about instead of that, the customer is directed to a page that offers a related product to the one just bought at a significant discount that is only available right now, while viewing this page?
And here is where the "One-Click" comes in. We already have their credit card. All they need to do to take advantage of this special, one time offer is to just click the buy button. And that's it. Their card is charged again for the second product.
In fact, why limit it to just one upsell offer? Why not have a series of offers in line before they get the download link or whatever would be on the Thank You page normally?
After all, you know for a fact they are interested in similar products. They just bought one. It is like an ultra-targeted lead.
Very few merchants are capitalizing on these leads right now. However, those that do generally multiply their profit by 2 to 3 times!
InformDorm includes One-Click Upsell functionality, both for your own products and working as a network to upsell your products to those that bought products from another expert in the same channel.
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